Review Your Poo

Back in 2020, we were tasked with tackling the growing issue of bowel cancer awareness for small Christchurch-based charity, The Gut Foundation. The challenge around this brutal disease is that it goes unnoticed and undiagnosed, often leaving it too late when spotted.

Our strategy was to engage the viewer through slap-stick comedy, using a few classic Kiwi poop euphemisms, then driving home a somber message. Visually illustrating that bowel cancer is not going to be 'this' obvious and is avoidable through simple observation.

The campaign was a great success doubling the charity's database, utilising their micro-budget for media spend through social media.

Media Channels:
Digital, Social, OOH